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Increase adoption of new knowledge and enhanced decision making capability of people working in or with the cotton industry, its catchments and communities by:

Extension & Knowledge 

• Increasing the adoption of research in order to enhance productivity, sustainability and profitability 
• Providing technical support to enhance development and adoption of the cotton industry’s Best Management Practices (BMP) system 
• Increasing the adoption of recognised precision farming practices on at least 50 per cent of the annual cotton area
  

Education & Training 

• Providing educational opportunities that provide a flexible path for skills and knowledge development at all levels of the industry, including: 
• a PhD program 
• Postgraduate cotton courses 
• Various undergraduate activities 
• Providing up-to-date specialist short courses and vocational training for cotton consultants, agribusiness, cotton growers and their staff 
• Promoting science and agriculture in schools