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• Reducing pesticide use by 50 per cent through Integrated Pest Management for insects, weeds and diseases 
• Improving water use efficiency with a 20 per cent increase in cotton yield per megalitre of water supplied to farms
• Improving efficiency of utilisation of applied nutrients by up to 15 per cent compared to 2005 levels, with comparable reductions in greenhouse gas emissions 
• Developing and introducing at least two novel products which enhance crop management and profitability
• Developing cotton farming systems which have enhanced resilience and adaptive capacity to climate variability or change